Led a brand storytelling campaign celebrating 40 years of Electronic Express through long- and short-form content highlighting employees, customers, and company history.

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Problem

• Needed to celebrate company milestone while driving audience engagement
• Retail messaging often focuses on promotions over brand story
• Required emotional connection beyond product-focused campaigns

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Strategy

• Produced long-form and short-form videos spotlighting company history and staff stories
• Integrated nostalgic storytelling with customer appreciation and behind-the-scenes content
• Distributed campaign content across social platforms to humanize the brand

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Results

• Strengthened community engagement around brand milestone
• Increased audience interaction through story-driven content
• Expanded brand storytelling beyond promotion-driven posts

Campaign Strategy • Brand Storytelling • Video Production •
Social Distribution • Content Planning