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Green Plants

I build smart, human-first strategies that align vision with results whether you’re scaling a brand or shifting strategy to something more intentional.

Hi I'm Devin

Devin Paxton

A Brand & Marketing Strategist helping values-driven teams grow with clarity, connection, and direction.

Strategy that feels good. Growth that feels real. 🌱

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YOUR MARKETING GO-TO

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The Aligned Guide to Building Marketing Campaigns

Learn How to Promote Any Offer with a Performance-Driven Marketing Campaign.​

Two Sides,
One Strategy

I’m Devin, a strategist and a creator. From building my own brand to leading social campaigns for companies, I’ve seen how aligned strategy can cut through the noise.

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Whether you're launching solo or managing a team, I bring creator-level agility with strategic-level clarity.

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Follow along on my socials – where I teach marketing that makes sense (and skip the jargon).

  • TikTok
  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
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Check out a few of my Videos!

Damon Barnett, CEO of Pegasus Builders

Devin Paxton was a huge help getting Pegasus Builders off the ground. He designed our website and set up our Facebook page, and really made sure everything looked professional and fit our vision. He made the whole process easy and stress-free, and his work gave us the online presence we needed to start bringing in customers right away. I’m really glad we worked with him and would recommend him to anyone starting a business.

My Mission

I build intentional, human-centered strategies that align with your values, elevate your voice, and move your brand forward.

If you’ve ever felt like marketing means chasing trends, shouting into the void, or selling out to be seen you’re not alone.

It’s hard to grow when your strategy feels disconnected from who you are.

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That’s why I help founders, creatives, and small teams design thoughtful, results-driven brand and content strategies rooted in clarity and culture not just noise. Whether you need direction or you're ready to scale, I’ll meet you where you are and guide you toward growth that actually feels aligned.

My Vision

Helping values-driven brands grow with clarity, creativity, and purpose so more bold ideas get seen, shared, and supported.

Because your brand isn’t just a business. It’s a statement.

I work with people who want to make something that matters. Together, we’ll build a future where strategy is sustainable, visuals are powerful, and marketing is a reflection of what your audience actually cares about. One that supports creativity, equity, and long-term impact not just short-term wins.

My Values

Clarity > Chaos
Every brand needs a map. I help people find language and direction that cuts through the noise.

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Integrity > Influence
Growth means nothing if it isn’t aligned. I don’t do fluff, hype, or pressure-based tactics. I do strategy with heart.

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Collaboration > Hierarchy
I believe in co-creating with clients — not handing down formulas. Your ideas matter, and so does your voice.

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Creativity > Convention
The best brands stand out because they show up differently. I help bring bold, creative visions to life.

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People > Performance
Metrics matter, but people matter more. I build strategies that serve both.

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