Blog | Devin Paxton

top of page

Currently open to full-time roles in brand, marketing & social 🌿 let’s connect

Devin
PAXTON

BEHIND THE FEED

Honest insights, smart strategy, and real talk about what it takes to show up online, without selling out.

CATEGORIES: Case Studies | Marketing Systems | Campaign Planning | Platform & Channel Strategy | Content & Creative | Behind the Work | All Blogs

CASE STUDIES

For a peek into work from the past:

HOW ENTERTAINMENT MARKETING ACTUALLY WORKS

Inside 20+ Film Campaigns

Jan 27, 2026 | By Devin Paxton

What’s the #1 skill every marketing person should master today (5).png

What’s the #1 skill every marketing person should master today (6).png

Jan 28, 2026 | By Devin Paxton

Love Reconsidered
AN INDIE FILM MARKETING CASE STUDY

Jan 29, 2026 | By Devin Paxton

After Everything
FILM MARKETING CASE STUDY

What’s the #1 skill every marketing person should master today (7).png

Jan 30, 2026 | By Devin Paxton

This Changes Everything
DOCUMENTARY MARKETING CASE STUDY

What’s the #1 skill every marketing person should master today (8).png

What’s the #1 skill every marketing person should master today (9).png

Jan 31, 2026 | By Devin Paxton

Permission
FILM RELAUNCH MARKETING CASE STUDY

Feb 1, 2026 | By Devin Paxton

Always at the Carlyle
DOC RELAUNCH MARKETING CASE STUDY

What’s the #1 skill every marketing person should master today (10).png

Feb 2, 2026 | By Devin Paxton

You Have No Idea
DOCUMENTARY MARKETING CASE STUDY

MARKETING SYSTEMS

Work smarter, not harder. Explore workflows, tools, and automations to streamline your marketing and save your sanity:

What’s the #1 skill every marketing person should master today (11).png

July 23, 2025 | By Devin Paxton

WHAT TO ACTUALLY PUT IN YOUR
Marketing Portfolio

What’s the #1 skill every marketing person should master today (12).png

June 19, 2025 | By Devin Paxton

THE THREE STAGES OF MARKETING

What’s the #1 skill every marketing person should master today (13).png

May 19, 2025 | By Devin Paxton

BUILD A MARKETING STRATEGY IN ONE
DAY WITHOUT THE GUESSWORK

What’s the #1 skill every marketing person should master today (15).png

Dec 31, 2025 | By Devin Paxton

WHAT TO ACTUALLY PUT IN YOUR
Marketing Portfolio

What’s the #1 skill every marketing person should master today (16).png

Oct 17, 2025 | By Devin Paxton

90-DAY GROWTH PLAN

CAMPAIGN PLANNING

Step-by-step guides, templates, and tips to help you plan social campaigns that drive results and align with your brand’s mission:

What’s the #1 skill every marketing person should master today (17).png

May 19, 2025 | By Devin Paxton

HOW TO BUILD SOCIAL MEDIA STRATEGY
THAT ACTUALLY WORKS

What’s the #1 skill every marketing person should master today (18).png

May 19, 2025 | By Devin Paxton

HOW TO INCREASE
Engagement by 100%

What’s the #1 skill every marketing person should master today (19).png

May 19, 2025 | By Devin Paxton

WHY EVERY BRAND NEEDS A
Marketing Strategy Audit

What’s the #1 skill every marketing person should master today (20).png

May 19, 2025 | By Devin Paxton

WHY EVERY BRAND NEEDS A
Real Marketing Plan

What’s the #1 skill every marketing person should master today (21).png

Jan 11, 2026 | By Devin Paxton

5 things to remember
WHEN ORGANIZING EVENTS

PLATFORM & CHANNEL STRATEGY

Actionable advice to help you build, refine, and scale your strategy:

What’s the #1 skill every marketing person should master today (22).png

What’s the #1 skill every marketing person should master today (23).png

Dec 10, 2025 | By Devin Paxton

Stop Hitting Boost

June 19, 2025 | By Devin Paxton

How to use Semrush

What’s the #1 skill every marketing person should master today (24).png

Nov 23, 2025 | By Devin Paxton

What is a Chat Funnel?

What’s the #1 skill every marketing person should master today (25).png

Nov 21, 2025 | By Devin Paxton

HOW TO PULL
Marketing Reports Fast

What’s the #1 skill every marketing person should master today (26).png

Nove 28, 2025 | By Devin Paxton

CLICKS, CONVERSION AND IMPRESSIONS

CONTENT & CREATIVE

Standing out in the crowd:

What’s the #1 skill every marketing person should master today (27).png

May 19, 2025 | By Devin Paxton

CRAFTING AN AMAZING
Customer Experience

What’s the #1 skill every marketing person should master today (28).png

May 19, 2025 | By Devin Paxton

HOW TO CREATE A BRAND KIT IN
Canva

BEHIND THE WORK

A behind-the-scenes look at my personal insights, client stories, and the lessons I’ve learned along the way:

What’s the #1 skill every marketing person should master today (29).png

What’s the #1 skill every marketing person should master today (30).png

Jan 3, 2026 | By Devin Paxton

What 2025 taught us

Dec 2, 2025 | By Devin Paxton

WHAT'S THE #1 SKILL
Every Marketer Should Master

bottom of page