B2B Marketing • Campaign Strategy

B2B Sales Strategy

Developed social and digital messaging supporting Electronic Express’s commercial sales efforts, aligning consumer brand visibility with B2B sales opportunities.

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Problem

• Social channels primarily targeted retail customers
• Commercial sales offerings lacked digital visibility
• Needed messaging that supported both consumer and business audiences

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Strategy

• Integrated commercial messaging within social and campaign content
• Highlighted commercial installations and business solutions across content
• Developed messaging aligning retail brand trust with commercial services

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Results

• Increased visibility of commercial services across brand channels
• Supported alignment between marketing and sales messaging
• Expanded audience awareness beyond consumer retail offerings

B2B Messaging • Sales Enablement Support • Campaign Alignment • Content Strategy • Audience Targeting