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University Marketing • Graphic Design • Event Promotion

Campus Marketing &
Brand Development

Supported Bowling Green State University departments through creative development and event promotion across multicultural and LGBTQ+ campus initiatives.

Problem

• Needed consistent promotion for campus events and programs
• Required creative assets aligning with university branding guidelines
• Limited awareness and visibility for student-focused programming

Strategy

• Designed social media graphics, event promotional materials and logos.
• Collaborated with event coordinators to develop campaigns supporting campus initiatives
• Maintained visual consistency across departmental communications

Results

• Increased awareness and attendance for campus programs and events
• Established consistent visual communication across departments
• Strengthened student engagement through improved event promotion

Graphic Design • Event Promotion Strategy • Social Media Content Creation • Brand Consistency • Cross-Team Collaboration
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Devin Paxton - Portfolio.png
Devin Paxton - Portfolio (3).png

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