Bike Night Series Campaign

Executed a recurring summer event campaign promoting monthly Bike Nights through social content, paid promotion, and in-store experiences.​

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Problem

• Needed consistent attendance across multi-month event series
• Required ongoing promotion beyond one-time event announcements
• Needed content sustaining audience interest throughout summer​

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Strategy

• Promoted monthly Bike Nights through recurring social and paid campaigns
• Highlighted food specials, bands, and themed event experiences
• Used countdown Stories and event coverage to maintain audience reminders

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Results

• Generated 29.6K+ views across campaign content
• Achieved 2.19% engagement rate across event series content
• Delivered 635+ interactions across posts and Reels throughout campaign