​THE PROJECT 

​Cranked Up Films is an independent studio managing multiple film releases across competitive launch windows. The challenge wasn’t simply creating more content — it was building a repeatable marketing system that could scale across titles without losing speed, brand consistency, or performance focus.

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​THE CHALLENGE

• Multiple titles with different audiences and release timelines

• Limited budgets compared to studio-level competition

• Need for fast creative turnaround and consistent brand execution

• Fragmented release marketing processes across campaigns

• Requirement for measurable performance (not just posting activity)

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MY STRATEGY

To support multi-title releases at scale, I implemented a repeatable digital release framework:

• Built campaign templates for launch windows (pre-launch → launch → sustain)

• Developed audience-first messaging per film (genre + platform behavior)

• Prioritized short-form video and platform-native content for discovery

• Supported paid social amplification with performance-led creative

• Used reporting to refine content formats, cadence, and campaign timing

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THE RESULTS

  ✔ 145,500+ reach
  ✔ +12.3K engagement
  ✔ +1,756.3% engagement growth
  ✔ 143,000+ streams
  ✔ Strong lift in link clicks and audience actions during launch windows