Cranked Up Films is an independent studio producing films across horror, sci-fi, and thriller genres. While the studio had strong creative output, its visibility was largely limited to niche genre audiences.

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With multiple titles in flight and limited internal resources, the studio needed a way to scale marketing efforts without overwhelming teams or diluting the brand.

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The Challenge

The challenge wasn’t creativity, it was structure.

Core challenges included:

• Low brand recognition outside the core fanbase

• Multiple releases happening simultaneously with limited resources

• No consistent marketing engine to support discovery

• Fragmented identity across films and platforms

• The need to scale promotions without burnout or brand dilution

Cranked Up Films didn’t need louder marketing — they needed a system that could grow reach, traffic, and trust across titles.

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My Approach

The strategy focused on building a studio-level foundation that could support individual films without forcing them into a single mold.

The approach centered on:

• Creating a unified studio brand while preserving film-specific voice

• Designing repeatable systems for content, campaigns, and distribution

• Supporting discoverability through paid, organic, and grassroots efforts

• Ensuring each film had a clear audience path and funnel

The goal was flexibility within structure.

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What I Built

Studio Brand Foundation

• Defined the studio’s brand identity, tone, and digital presence

• Unified messaging across platforms while respecting genre diversity

Film-Specific Strategy & Funnels

• Developed tailored messaging and audience paths for each film

• Built funnels that supported awareness, engagement, and conversion

Scalable Content Systems

• Created repeatable content frameworks for social and campaigns

• Ensured consistency without sacrificing creative variation

Paid, Organic & Discoverability Strategy

• Designed integrated paid and organic strategies to increase reach

• Optimized discoverability across platforms and release cycles

Grassroots & Genre Activations

• Launched grassroots efforts to reach niche genre communities

• Activated fan-driven engagement without over-marketing