Promoted in-store educational workshops through social campaigns driving registrations via Eventbrite and social link funnels.

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Problem

• Needed consistent attendance for recurring educational workshops
• Required simple path for customers to register for events
• Limited awareness around workshop offerings

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Strategy

• Promoted workshops through organic posts and Instagram Stories
• Directed audiences to Eventbrite registration via link-in-bio and story links
• Used recurring reminders and event previews to build attendance momentum

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Results

• Consistently sold out workshops at 100% capacity (30/30 seats)
• Drove repeat sell-outs through social-first registration funnel (Eventbrite + link-in-bio)
• Generated 600+ annual workshop registrations across recurring educational programming
• Built repeatable promotional system for recurring in-store events

Event Marketing • Social Promotion Strategy •
Lead Capture Funnels • Community Engagement