Promoted in-store educational workshops through social campaigns driving registrations via Eventbrite and social link funnels.

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Problem

• Needed consistent attendance for recurring educational workshops
• Required simple path for customers to register for events
• Limited awareness around workshop offerings

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Strategy

• Promoted workshops through organic posts and Instagram Stories
• Directed audiences to Eventbrite registration via link-in-bio and story links
• Used recurring reminders and event previews to build attendance momentum

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Results

• Increased workshop visibility and registrations through social campaigns
• Established repeatable system for promoting recurring events
• Strengthened community engagement through educational programming

Event Marketing • Social Promotion Strategy •
Lead Capture Funnels • Community Engagement