Electronic Express
CASE STUDY
Multi-Channel Strategy, Content Expansion & Brand Activation
Your go-to regional electronics retailer wanted to stand out in a crowded market. Our goal? Reposition the brand, increase visibility, and scale its impact across both B2C and B2B audiences. Let’s break it down.
📍 Creative Strategy · Content Marketing · Performance Campaigns
THE CHALLENGES
When Electronic Express brought me on, they were looking for more than just content. They needed a strategic overhaul one that could support both consumer-facing growth and an expanding corporate sales division. My work covered both sides of the aisle, building integrated campaigns that moved product, built trust, and positioned the brand for long-term success.
THE SOLUTIONS
I developed an integrated growth strategy rooted in full-funnel marketing. For B2C, we crafted performance-driven campaigns with a human tone leveraging platform-specific creative, SEO, and seasonal storytelling. For B2B, I partnered with the corporate sales team to launch a new vertical targeting contractors, designers, and developers. The result? A scalable content engine with real results.
WHAT I DID
High-Impact Execution across Strategy, Production & Distribution
+ Developed new brand messaging + voice
+ Launched B2B initiative: strategy, assets, and rollout
+ Created full-funnel seasonal campaign roadmap
+ Produced branded video & email campaigns
+ Wrote SEO blogs and sales enablement content
+ Managed internal and freelance creative teams
+ Created paid ad content (Meta, Google, YouTube, Native)
+ Designed landing pages with clear CTAs + tracking
B2B STRATEGY
REACHING BUILDERS, DESIGNERS & CONTRACTORS
With a new focus on corporate clients, I built a foundational B2B strategy from the ground up.
The Strategy:
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Audience Targeting: Builders, contractors, developers, interior designers
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Brand Positioning: Local, reliable partner with personalized service & competitive pricing
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Value Proposition: Dedicated account managers, volume pricing, on-site delivery & installation
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Messaging: Speed, reliability, technical expertise, and project-ready support
The Execution:
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Strategic landing pages built with dev & design teams
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Branded video content to support sales & outreach
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B2B marketing roadmap for phased rollout
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Sales enablement assets (decks, email templates, sales collateral)
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Multi-channel campaigns: Meta, LinkedIn, Google Ads, Email
B2C STRATEGY
FULL-FUNNEL MARKETING THAT SELLS
For the consumer side, I developed a campaign structure that moved people from browsing to buying — across every touchpoint.
Step-by-Step Approach:
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Strategy & Research: Audience personas, product trends, competitive analysis
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Content Development: Design systems, blogs, ads, product videos, email series
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Channel Execution: Meta, Google, Pinterest, Email, SEO, YouTube, Retail Displays
Campaign Highlights:
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40th Anniversary Campaign
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Back-to-School Tech Drive
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Black Friday & Holiday Promo Series
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SEO-driven educational blogs + buying guides
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Shorts and video content for YouTube + Reels
THE RESULTS
6 MONTHS
REACH
5.5 Million
47.9%
Follower Growth
Across all platforms
125%
6.7 Million
Engagement
Profile Impressions
HIGHLIGHTS
Social Media Content
Showcasing Strategic Campaign Series & Viral Content Development
During my time as Social Media Manager for Electronic Express, I conceptualized, produced, and launched multiple content series designed to drive engagement, educate audiences, and amplify seasonal brand moments. Below are several examples of short-form and campaign-based content that helped position Electronic Express as a modern, approachable, and trend-aware retail brand.
Black Friday Campaign Series
Seasonal retail storytelling & conversion optimization
Developed a high-energy short-form content series promoting exclusive Black Friday deals. Leveraged trending audio and product features to drive excitement and urgency.
Product Spec Series
Product education through approachable content
Created a recurring content series featuring detailed breakdowns of product specs, benefits, and quality & hosted by “a friend of Chandler.” Combined product expertise with humor and personality to boost retention and watch time.
Trend & Viral Sound Series
Entertainment-driven engagement
Utilized trending audio, viral memes, and cultural moments to create lightweight, relatable videos. Balanced brand voice with trend relevance, resulting in higher reach and repeat engagement.
40th Anniversary Celebration Campaign
Brand storytelling & community engagement
Produced long-form and short-form videos celebrating 40 years of Electronic Express. Integrated nostalgic storytelling with customer appreciation and behind-the-scenes clips to humanize the brand.
