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Film Marketing | Organic Social | Paid Media | Campaign Strategy
Film Release Growth System
Objective
Build a repeatable marketing system that increased discovery and measurable streaming traffic across theatrical and digital releases.
Strategy
• Standardized release framework (Tease → Launch → Sustain)
• Integrated organic, paid, and creator collaboration
• Shifted from vanity metrics to UTM-based attribution
• Prioritized short-form, platform-native discovery content
• Centralized workflows across all releases
Channels
Organic: Instagram, Facebook
Paid: Meta Ads, YouTube Trailer Boosts
Conversion: Link-in-bio funnels, UTM tracking
Creator: Talent-led UGC + influencer collabs
Email: Release announcements + recaps
Funnel Focus
Top: Trailer awareness + discovery content
Mid: Talent engagement + clip rollouts
Bottom: Retargeting + UTM-tracked streaming links
Timeline
2023 → Baseline year
2024 → Systemized rollout across portfolio
Results
Awareness
165.7K → 546.2K Reach (+257%)
Organic reach scaled from 26K → 474K
Paid reach increased from 2.7K → 73K
Engagement
31.5K content interactions
+3,150% growth across campaigns
Instagram Performance Transformation (2023 → 2024)
Before Me
After Me😊
Platform-Native Clicks
25 → 6,000 link clicks (+23,900%)
UTM-Tracked Traffic
23,900+ outbound streaming clicks
Implemented cross-channel UTM framework (social, email, UGC)
High-intent spikes during release week driven by talent + retargeting
AWARENESS
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Short Form Clips + Influencer Posts + YouTube Discovery + Trailer Cutdowns
ENGAGEMENT
Story Sequence + IG Feed Design + Talent UGC + Press Collaborations
Website Landing Page + Link-in-Bio + Retargeting + Streaming Platform
CONVERSION
RETENTION
Email + Re-release pushes + Catalog Stacking
