Organic Social • Educational Content • Content Series

Flash Freeze Campaign

Developed an ongoing educational content series helping customers care for plants and prepare gardens for seasonal changes.

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Problem

• Customers frequently needed guidance on plant care and maintenance
• Garden center marketing often focused only on product promotion
• Needed content that supported customers beyond purchase

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Strategy

• Created recurring educational videos covering plant care, maintenance, and seasonal preparation
• Highlighted available plants and landscaping offerings through practical guidance
• Distributed content across social platforms to build long-term audience trust

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Results

• Increased engagement through educational, value-driven content
• Strengthened brand positioning as trusted gardening resource
• Established repeatable content format supporting seasonal campaigns

Content Strategy • Educational Storytelling • Short-Form Video Production • Social Distribution • Community Engagement