Organic Social • Content Strategy • Retail Education

Educational Content Series

Developed an ongoing educational content series helping customers confidently care for plants while positioning Gardens of Babylon as a trusted local expert.

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Problem

• Customers frequently asked plant care questions in-store and online
• Seasonal confusion around plant care and maintenance
• Opportunity to position brand as education-first, not just retail

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Strategy

• Created recurring educational video and social content series
• Answered real customer questions through short-form videos
• Built seasonal plant care guides tied to buying cycles

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Results

• Grew social media following from 10K to 28K (+180%) through sustained education-first content strategy
• Generated 500K+ cumulative organic impressions across recurring seasonal plant care content
• Increased engagement rate by 30%+ vs promotional posts
• Built scalable short-form content framework adopted across seasonal retail campaigns
• Positioned Gardens of Babylon as Nashville’s trusted plant care authority

Content Strategy • Short-Form Video • Copywriting • Community Education • Video Editing • Social Publishing