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GARDENS OF BABYLON / Christmas Campaign
CHRISTMAS Campaign
Executed seasonal marketing campaigns promoting holiday greenery and Christmas tree delivery services through organic and paid social channels.
CLIENT
Gardens of Babylon Landscape
INDUSTRY
Garden Center Retail
ROLE
Marketing & Customer Care Lead
TIMELINE
Q4 2022
THE CHALLENGE
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Needed to drive holiday sales within a short seasonal window.
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Required awareness of Christmas tree delivery services.
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High competition from large retail garden centers and home improvement stores.
THE CONTENT SYSTEM
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Promoted Christmas tree delivery and holiday greenery through paid and organic social campaigns.
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Captured seasonal product content showcasing Christmas trees, wreaths, garland, and holiday décor.
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Leveraged short-form video, photography, and targeted advertising to drive purchase intent.
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Extended the campaign through email marketing, gift guides, and in-store promotional assets.
Campaign Performance
$55K+
Seasonal Holiday Revenue
200+
Christmas Trees Sold
75+
Targeted Local Impressions
2K+
Subscriber Email List
Repeated purchases
Increased
FEATURED CONTENT
Digital Content
Organic Social Media Content, Paid Media and Newsletter distrubtion
Printed Content
Extending beyond digital, printed collateral was created such as store signage
CRANKED UP FILMS
CREATIVE ECOSYSTEM