Developed and executed recurring newsletters promoting seasonal products, events, and educational offerings to drive store traffic and community engagement.​

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Problem

• Needed consistent communication beyond social channels
• Required promotion for events, workshops, and seasonal offerings
• Limited direct communication channel with repeat customers​

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Strategy

• Built recurring newsletter structure highlighting seasonal products and events
• Promoted workshops, classes, and in-store programming through email campaigns
• Maintained consistent communication cadence supporting store traffic and engagement

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Results

• Grew owned email list to 2K+ subscribers through in-store capture and seasonal promotions
• Maintained 30%+ average open rate across recurring campaigns
• Achieved 5%+ click-through rate on event and seasonal product promotions
• Supported consistent workshop sell-outs and seasonal traffic through email-first reminders
• Established owned communication channel independent of social algorithms