Executed convention-floor marketing campaigns to build early awareness and subscriber acquisition for a horror-focused streaming platform ahead of launch.

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Problem

• Needed early audience acquisition before streaming launch
• Limited brand awareness among target horror audiences
• Required direct audience engagement outside digital channels

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Strategy

• Built landing page + newsletter signup system for audience capture
• Activated in-person acquisition by signing attendees up directly on-site via iPads
• Incentivized signups with free 3-month streaming access and talent interactions

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Results

• Captured high-intent horror audience leads ahead of platform launch
• Built early subscriber base prior to streaming rollout
• Generated organic social exposure through talent appearances and fan interactions