Developed influencer and press partnerships to expand film discovery, drive social conversation, and extend campaign reach beyond paid media.

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Problem

• Independent releases lacked large paid media budgets
• Needed third-party credibility to drive discovery
• Required sustained conversation beyond launch windows

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Strategy

• Activated genre influencers, reviewers, and film communities for early access and coverage
• Partnered with horror and film press outlets to amplify campaign visibility
• Supported partners with shareable clips, trailers, and creative assets for easy promotion​

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Results

• Expanded organic reach beyond owned social channels
• Generated sustained conversation during and after release windows
• Increased audience discovery through trusted third-party voices

Influencer Partnerships| Press Outreach | Campaign Coordination|
Asset Deployment| Community Engagement