THE PROJECT

Love Reconsidered is a romantic drama distributed by Good Deed Entertainment, released into a highly competitive digital landscape. As a mid-budget indie film, the campaign faced a narrow promotional window, limited brand recognition, and the challenge of driving attention across both streaming platforms and regional theatrical markets at the same time.

The Challenges

The campaign needed to move fast — and perform.

Key challenges included:

• Competing with high-volume genre releases

• Building awareness with a lean budget

• Establishing audience interest late in the promotional cycle

• Driving theatrical turnout and streaming engagement simultaneously

There was no margin for slow experimentation. The strategy had to be efficient, focused, and conversion-oriented from day one.

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My Approach

Rather than spreading efforts thin, the campaign focused on clarity, speed, and performance.

The strategy centered on:

• Data-backed messaging that resonated quickly

• Creative designed to stop scroll and drive action

• A tightly optimized paid + organic funnel

• Layered distribution through influencers and grassroots efforts

Every piece of content and media spend had a specific role in the funnel.

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What I Built

Performance Messaging & Funnels

• Developed data-backed messaging frameworks

• Built automated ad funnels optimized for awareness and conversion

• Refined CTAs to support both streaming and theatrical goals

Content & Creative Execution

• Produced scroll-stopping social content tailored to platform behavior

• Designed creative to communicate tone, stakes, and emotional hook quickly

• Optimized assets for rapid testing and iteration

Influencer & Fan Activation

• Activated micro-influencers aligned with the film’s audience

• Built fan-driven partnerships to extend organic reach

• Reinforced campaign messaging through authentic creator voices

Paid + Organic Integration

• Blended paid and organic content to reinforce visibility

• Used paid media to amplify high-performing organic creative

• Maintained consistent messaging across the funnel

Grassroots & Regional Marketing

• Supported regional theatrical releases with localized efforts

• Managed grassroots marketing to drive turnout and awareness

• Reinforced digital campaigns with community-level activation