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Case Study
LOVE RECONSIDERED
Driving Awareness and Conversions in a Crowded Release Window
Role: Director of Marketing
Industry: Film Distribution / Entertainment Marketing
Scope: Campaign strategy, Organic & paid social execution, Creative asset deployment, Influencer & creator activations, Audience engagement, Performance reporting & optimization
THE PROJECT
Love Reconsidered launched in a crowded release window, requiring a campaign that could quickly capture attention and convert interest into streaming intent across digital platforms.
The campaign needed to balance limited paid budgets with strong organic reach while competing against larger studio releases.
Success depended on delivering platform-native creative, efficient media deployment, and rapid performance optimization during the launch window.
THE CHALLENGE
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Competing releases during the same launch window
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Limited paid budgets vs studio campaigns
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Need to drive awareness and streaming intent quickly
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Required rapid creative iteration across platforms
MY STRATEGY
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Combined paid + organic rollout strategy
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Platform-native creative tailored per channel
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Influencer and creator support for discovery
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Performance-led optimization during launch window
PAID + ORGANIC Rollout Strategy
Love Reconsidered entered a crowded theatrical and streaming market with limited brand awareness and a narrow promotional window. The goal was to deliver a performance-driven campaign that maximized reach, emotional connection, and conversion on a lean budget.
YouTube served as the primary discovery and trailer watch hub, while Meta focused on mid-funnel engagement and high-intent conversion, supported by an organic narrative rollout designed to deepen fan buy-in and personality-driven interest.
TIMELINE
PAID MEDIA STRUCTURE
YouTube
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Skippable In-Stream Trailer
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6–15s Shorts vertical hooks
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Non-skippable bumper for final push
Goal: Trailer watch-through scale + retarget pool building
Meta
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Reels + Feed video ads
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Countdown Stories
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Press quote carousel + motion key art
Goal: Engagement → validation → conversion
THE RESULTS
1 MONTH
YOUTUBE
CAMPAIGN
289K+
42.4K+
$0.09
IMPRESSIONS
TRAILER VIEWS
CPV
8,000+
META
CAMPAIGN
179K+
IMPRESSIONS
$0.10
14,000+
CPC
CLICKS
STREAMS
Marketing
ASSETS
THE
Paid Ads & Organic
CONTENT
