Love Reconsidered
CASE STUDY
Full-Funnel Film Marketing Campaign
Love Reconsidered is a romantic drama distributed by Good Deed Entertainment. As a mid-budget indie film targeting a niche streaming audience and regional theatergoers, the goal was to create an engaging, cross-platform campaign that would maximize visibility, drive conversions, and outperform previous performance benchmarks.
THE CHALLENGES
The film had limited brand recognition and needed to compete for attention in a crowded digital space. The challenge was to build a data-backed campaign that could generate traffic, spark interest, and translate into ticket sales and streaming activity all with a lean ad budget and tight timeline.
THE SOLUTIONS
I led the campaign strategy and execution from concept to completion. This included building a full-funnel digital marketing system, optimizing ad performance, curating influencer partnerships, and driving both paid and organic reach.
Key focus areas included:
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Crafting audience-driven messaging and automated ad funnels
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Developing an influencer outreach system and UGC strategy
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Creating dynamic content with strong CTAs for engagement and conversion
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Executing a grassroots marketing approach to increase regional reach
THE RESULTS
1 MONTH
IMPRESSIONS
179,000
14,000
LINK CLICKED
8,000+
$0.10
STREAMS
CPC
WHAT I DID
+ Full-Funnel Digital Marketing Strategy
+ Paid Social Media & Automated Ad Campaigns
+ Organic Growth via Influencer & Content Strategy
+ Lead Generation & Link Optimization
+ Community Engagement & Grassroots Activation
+ Campaign Reporting & Performance Analytics
+ Sales Funnel Mapping & Budget Management
Content and Campaign Development
