Film Marketing | Organic Social | Paid Media | Campaign Strategy

Love Reconsidered 

Launched a performance-driven campaign maximizing discovery and streaming conversions for an independent film release within a crowded theatrical and streaming window.

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Problem

• Limited awareness entering a competitive release window
• Required rapid audience interest → streaming conversion
• Needed efficient media spend across platforms

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Strategy

• Positioned YouTube as primary discovery platform while Meta drove mid-funnel engagement and conversion
• Deployed platform-native trailer cutdowns, cast-driven clips, and emotional storytelling assets
• Shifted media spend to retargeting and high-intent audiences during release week

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Results

YouTube Campaign
   • 289K+ impressions
   • 42.4K+ trailer views
   • $0.09 CPV

Outcome
• 8,000+ streams driven during campaign window

Meta Campaign
• 179K+ impressions
• 14,000+ clicks
• $0.10 CPC

Campaign Strategy | Organic & Paid Social | Influencer Partnerships | Content Production | Meta Ads Manager | YouTube Ads | Analytics & Reporting