Newsletter & Release Communications

Developed and executed release-focused newsletters supporting film launches, audience engagement, and ongoing discovery across Good Deed Entertainment and Cranked Up Films campaigns.

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Problem

• Needed direct audience communication beyond social platforms
• Required consistent release messaging across multiple campaigns
• Limited owned channels for repeat audience engagement

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Strategy

• Built recurring newsletter structure supporting launch, release, and sustain phases
• Delivered trailers, release updates, and streaming availability directly to audiences
• Maintained consistent communication cadence to retain film audiences between releases​

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Results

• Established reliable owned channel for release communication
• Supported film discovery and post-release audience retention
• Strengthened long-term audience engagement across campaigns