Pegasus Builders
CASE STUDY
Strategic Brand Development & Digital Launch
Pegasus Builders is a modern construction company serving North Central Ohio, focused on quality craftsmanship and service-based excellence. As an early-stage company entering a competitive local market, they needed a cohesive brand identity, strong digital presence, and scalable marketing foundation that reflected their vision and values.
The Challenge
Pegasus Builders had no formal branding, digital infrastructure, or marketing strategy in place. With a desire to stand out locally while building long-term credibility, they needed support with messaging, design, SEO, and systems — all from the ground up.
What I Did:
+ Strategic Direction & Discovery
+ Full Brand & Marketing Audit
+ Custom Marketing Blueprint
+ Voice & Messaging Development
+ Visual Identity & Brand Board Design
+ Website Design, Copywriting, & SEO Buildout
+ AI Chatbot & Quote Request Integrations
+ Google Business Setup + Local Visibility Strategy
+ Launch Social Media Setup & Strategy
+ Branded Content Calendar & Caption Framework
+ Scalable Systems for Content, Leads & Team Marketing
+ Operational Handoff Guide for Long-Term Growth
The Approach / Solution
I partnered with Pegasus as a strategic lead to guide their full launch from brand voice and digital design to social media setup and operational marketing systems. Through a mix of thoughtful strategy and intentional execution, I helped the team align their identity, amplify their story, and create a future-ready digital ecosystem.
The Results
Pegasus Builders now has a cohesive brand presence, fully-optimized website, strong SEO foundation, and scalable content strategy. Their brand launched with confidence, clarity, and professionalism — positioning them to win both residential and B2B projects with ease.