Pegasus Builders was a new construction company with no branding, website, or marketing infrastructure. As an early-stage business entering a competitive local market, they needed a cohesive identity and digital foundation that reflected their commitment to craftsmanship and service excellence.

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The Challenge

The issue wasn’t just “no website” — it was that the brand had no unified identity, no strategic messaging, and no systems to capture attention or leads online. Without a clear foundation, every marketing decision risked being scattershot rather than purposeful.

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My Approach

• Clarified brand voice and messaging to reflect the company’s values.

• Built a brand identity and visual system from the ground up.

• Designed a strategic digital ecosystem with a website, SEO foundations, and lead systems.

• Integrated content and tools (like chatbot and quote requests) to support growth.

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What I Built

• Brand Identity + Visual System: Established look, feel, and visual consistency for the brand. 

• Website with Strategic Messaging: Built to communicate trust, clarity, and service offerings.

• SEO & Local Visibility Setup: Optimized for discoverability in local searches.

• Content System & Social Setup: Prepared the brand for consistent, strategic content.