Developed a recurring short-form video series simplifying product features and helping customers make informed buying decisions.

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Problem

• Product content often felt technical and promotional
• Customers needed clearer product value explanations
• Spec-heavy content struggled to hold attention

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Strategy

• Created recurring product breakdown videos focused on real-life benefits
• Used personality and humor to increase retention and watch time
• Optimized videos for short-form discovery across platforms​

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Results

• Helped drive engagement growth across product-focused content
• Supported overall increases in reach and impressions across channels
• Established repeatable product education format across campaigns