Executed a St. Patrick’s Day campaign driving foot traffic and community engagement through promotions, partnerships, and event-driven social content.​

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Problem

• Needed to drive attendance during a competitive holiday weekend
• Required content promoting multiple offers and event elements
• Needed strong community awareness leading into event day​

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Strategy

• Promoted limited-time specials, merch, and entertainment through social campaigns
• Supported campaign with low-cost paid ads to expand local awareness
• Used giveaways, partnerships, and live coverage to boost participation

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Results

• Generated 25K+ Facebook reach across campaign posts
• Achieved 2.88% engagement rate, exceeding platform averages
• Delivered 721+ interactions through likes, comments, and shares