Led social rollout for Traces of Glory, coordinating documentary promotion alongside Idaho’s album release to drive awareness and streaming viewership across Prime Video and Apple TV.

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Problem

• Film launched without an existing social presence

• Campaign required coordination with band album release

• Needed sustained awareness across release and music promotion cycles

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Strategy

• Built Instagram presence and campaign landing page from scratch

• Aligned directors, band members, and collaborators through UGC participation guidelines

• Executed staggered rollout combining trailers, interview clips, PR reviews, and music releases

• Activated talent, collaborators, and music partners for cross-promotional content

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Results

• Successfully launched film social presence from zero audience

• Maintained engagement through coordinated film and album promotion

• Achieved 15.7% click-through rate driving viewers to Prime Video and Apple TV via trackable campaign links

Campaign Strategy • Social Rollout Planning • Video Editing •
Talent Collaboration • Content Production