Launched and promoted recurring weekly events to drive consistent foot traffic and establish Varsity Club as a regular community gathering spot.​

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Problem

• Needed consistent weekly traffic beyond weekend events
• Limited recurring programming to build habit-based attendance
• Social channels focused mostly on one-off promotions​

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Strategy

• Introduced recurring events (Bingo, Name That Tune, etc.)
• Built weekly social promotion rhythm
• Used Reels, graphics, and reminders to maintain awareness

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Results

• Increased midweek foot traffic
• Built consistent weekly audience engagement
• Established predictable promotional rhythm for events