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HUNTER MARKETING / CASE STUDY
Action for Children
EARLY CHILDHOOD EDUCATOR AWARDS
Celebrating Educators Through Integrated Event Marketing
The Early Childhood Educator Awards recognize educators who make a lasting impact on children, families, and communities throughout Central Ohio. The campaign required a coordinated marketing effort that connected digital communications, event promotion, registration, production, and community storytelling to increase awareness and celebrate the professionals shaping the next generation.
CLIENT
Action for Children
ROLE
Marketing Manager
SERVICES
• Campaign Strategy
• Event Marketing
• Landing Page Strategy
• Event Registration
• Social Media
• Newsletter
• Videography
• Photography
• Signage Design
INDUSTRY
• Nonprofit
• Education
CAMPAIGN OBJECTIVE
Increase awareness, nominations, registrations, and community participation for the 2025 Early Childhood Educator Awards while creating a cohesive experience across every marketing touchpoint.
THE CHALLENGE
Bringing an Important Community Celebration to Life
Recognizing educators extends beyond hosting an event—it requires building excitement, encouraging participation, and creating meaningful experiences before, during, and after the ceremony.
The campaign needed to reach educators, families, partners, and community organizations while maintaining a consistent visual identity across digital and in-person experiences.
Key Challenges
✔ Increase event awareness
✔ Encourage registrations and participation
✔ Create a consistent event experience
✔ Coordinate multiple marketing assets
✔ Connect online promotion with the live event
MY ROLE
Coordinating an Integrated Event Campaign
Campaign Strategy
Developed marketing initiatives that promoted the awards program while supporting awareness, participation, and community recognition.
Landing Page Development
Supported the planning and organization of the event landing page to provide attendees with a central destination for event information and registration.
Event Registration
Supported Eventbrite communications and registration strategy to create a seamless attendee experience.
Production Coordination
Collaborated with internal teams to coordinate creative assets, event production, photography, and marketing deliverables.
Social Media Campaign
Created engaging social content highlighting award nominations, educator stories, event updates, and celebration moments leading up to the event.
Signage & Environmental Branding
Helped create event signage and branded materials that extended the campaign experience into the physical event.
Newsletter Communications
Developed email communications that reinforced campaign messaging while encouraging nominations, attendance, and engagement.
MY APPROACH
FEATURED CONTENT
Behind the Campaign
Increased Event Awareness
Expanded visibility for the Early Childhood Educator Awards through integrated digital marketing.
Strengthened Community Engagement
Connected educators, families, and community partners through meaningful storytelling and event promotion.
Unified Marketing Experience
Created a cohesive campaign that connected digital communications, registration, production, and live event experiences.
Celebrated Community Impact
Helped recognize educators while reinforcing Action for Children's mission throughout every stage of the campaign.