Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
GARDENS OF BABYLON
RETAIL MARKETING AND Customer Experience
BUILDING A CUSTOMER-FIRST MARKETING ECOSYSTEM THAT TURNED A LOCAL GARDEN CENTER INTO A YEAR-ROUND EDUCATIONAL BRAND.
From seasonal campaigns and educational content to workshops, newsletters, customer communication, and community engagement, I helped create a marketing system that supported customers before, during, and after every purchase.
CLIENT
Good Deed Entertainment
INDUSTRY
Film Distribution
ROLE
Marketing & Customer Care Lead
TIMELINE
2020 - 2023
Marketing Systems
SEASONAL CAMPAIGNS
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Holiday promotions
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Spring launches
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Summer sales
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Fall planting
EDUCATIONAL
CONTENT
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Plant care education
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Landscape tips
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Long-form YouTube
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Reels & Short Form
COMMUNITY
EVENTS
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Plant Swaps
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Educational Workshops
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Community Classe
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Local Engagement
BRAND
CONTENT
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Photography
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Video Production
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Website Content
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Organic Social Media
CUSTOMER
EXPERIENCE
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Customer Care
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Testimonial Generation
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Review Management
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Customer Retention
RESULTS THAT GREW RELATIONSHIPS
A multi-channel marketing system that drove awareness, engagement, customer education, and repeat business throughout every season.
28K+
Instagram Followers
500K+
Organic Impressions
2K+
Email Subscribers
600+
Workshop Registrations
30%+
Average Email Open Rate
LED
Team of Three
FEATURED PROJECTS
Educational Content Series
Helping customers solve problems before they purchase through educational videos, articles, and social content.
Christmas Campaign
Seasonal retail campaign promoting Christmas trees, wreaths, garland, delivery services, and holiday promotions.
Educational Workshops
Driving sold-out educational events through digital promotion, registrations, and social media campaigns.
Newsletter System
Building an owned communication channel that kept customers informed about events, promotions, and education.