Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
CIMINELLO'S LANDSCAPING | CASE STUDY
MARKETING DEPARTMENT OF
One
STRATEGY. BRAND. CONTENT. GROWTH.
As the marketing department of one, I developed and executed a complete marketing strategy for Ciminello’s Landscaping from brand development and website optimization to social media, lead production and paid advertising campaigns.
CLIENT
Ciminello's Landscaping
ROLE
Marketing Manager
INDUSTRY
Luxury Landscape Design & Construction
FOCUS
Brand Strategy, Content Marketing, Social Media, Paid Advertising, Website Development, Photography, Videography. SEO
and Marketing Operations
THE CHALLENGE
Competing in a Growing Market
Ciminello’s Landscaping had an exceptional reputation and decades of experience but needed a stronger digital presence, consistent brand identity, and a a steady flow of qualified leads to complete in a growing market.
Outdated Brand and Website Experience
Inconsistent digital presence and messaging
Limited lead flow and marketing systems
THE APPROACH
A Comprehensive Marketing Strategy
I built a complete marketing foundation focused on brand positioning, lead generation and long term growth.
Brand Refresh: Modernized the logo, color palette, and brand identity to reflect Ciminello’s craftsmanship and professionalism.
Website Optimization: Built a high performing website designed to convert visitors into leads
Content & Social Media: Created engaging content that showcases projects, builds trust and strengthens community connection
Lead Generation: Launched paid advertising campaign that drives quality leads and measurable results.
MARKETING EXPERTISE
Website Design
+ SEO
Branding + Rebrand
Social Media
Management
Testimonials + Reputation
Anniversary Campaign
Paid ADs
FEATURED CAMPAIGNS
Lead Generation Paid Ads
Targeted ad campaign designed to generate qualified leads and grow the business through Google and Meta.
CORE RESULTS
Increased in Qualified Leads
Through targeted paid advertising campaigns
Stronger Brand Presence
Consistent professional brand across all platforms
Improved Website Performance
Higher Traffic, better rankings and more conversions.
Stronger Customer Trust & Loyalty
Build through reviews, content and community engagement