top of page
Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
Search
All Posts
Permission: An AVOD Relaunch Case Study Focused on Platform-Native Creative
Not every marketing win comes from launching something new. Some come from giving an existing title the right second life . Permission , written and directed by Brian Crano , features a recognizable cast including Rebecca Hall , Dan Stevens , Gina Gershon , Morgan Spector , Jason Sudeikis , and François Arnaud . Yes, François Arnaud from Crave's Hit Series, Heated Rivalry. In April 2024, the film transitioned from VOD into AVOD distribution , landing on platforms including
Devin Paxton
Jan 272 min read
After Everything: Film Marketing Case Study | AVOD Launch
Marketing After Everything wasn’t about introducing a new title to the world. It was about reintroducing it at the exact right moment — when audience interest, cast visibility, and platform opportunity briefly aligned. The film, distributed by Good Deed Entertainment , transitioned from VOD into AVOD in March 2024, landing on Tubi, Pluto TV, and Freevee . At the same time: Jeremy Allen White had just won a Golden Globe Maika Monroe was gaining attention ahead of Longleg
Devin Paxton
Jan 273 min read
bottom of page