Case Studies & Campaign Breakdowns

Some films don’t need to be sold. They need to be reintroduced with care . Always at the Carlyle , directed by Matthew Miele , is a documentary centered on the iconic Hotel Carlyle  — a cultural institution long associated with New York’s most discerning figures. The film features appearances by George Clooney, Naomi Campbell, Sofia Coppola, Jon Hamm, Anthony Bourdain, Lenny Kravitz, Anjelica Huston, Jeff Goldblum , and others, and has been covered by outlets including The Ne

Some films don’t succeed because they’re loud. They succeed because they’re understood . You Have No Idea  is a documentary that follows Beth , a mother navigating life after her son Evan James is diagnosed with autism in the early 1990s — a time when resources, community support, and practical guidance were scarce. Rejecting isolation and limitation, Beth advocates for a life of connection, purpose, and belonging for her son. The film premiered at the Oscar-qualifying Hot Sp

Not every marketing win comes from launching something new. Some come from giving an existing title the right second life . Permission , written and directed by Brian Crano , features a recognizable cast including Rebecca Hall , Dan Stevens , Gina Gershon , Morgan Spector , Jason Sudeikis , and François Arnaud . Yes, François Arnaud from Crave's Hit Series, Heated Rivalry.  In  April 2024, the film transitioned from VOD into AVOD distribution , landing on platforms including

Marketing After Everything  wasn’t about introducing a new title to the world. It was about reintroducing it at the exact right moment  — when audience interest, cast visibility, and platform opportunity briefly aligned. The film, distributed by Good Deed Entertainment , transitioned from VOD into AVOD in March 2024, landing on Tubi, Pluto TV, and Freevee . At the same time: Jeremy Allen White   had just won a Golden Globe Maika Monroe  was gaining attention ahead of Longleg

Most people think film marketing is about posting trailers and hoping the algorithm is kind. It isn’t. Film marketing is systems, timing, audience psychology, platform behavior, and relentless execution — often across multiple titles, budgets, and release windows at the same time. In 2024, I served as Director of Marketing for Good Deed Entertainment and Cranked Up Films , overseeing 20+ simultaneous film campaigns  across theatrical, VOD, and AVOD distribution. My role wasn’

If you told most marketers in 2025 that a semi-explicit queer hockey romance from a Canadian streamer would out-spin the biggest TV rollouts of the year , they’d laugh and then ask you which stunt agency you hired. No stunt agency. No seven-figure paid media campaign. No billboard blitz. Just strategy, platforms that reward emotion and community, and an audience that became  the campaign. But that’s exactly how Heated Rivalry , the TV adaptation of Rachel Reid’s bestselling r

Independent film distribution has shifted drastically — audiences are algorithm-fed, platform-loyal, and much less likely to discover a title through traditional theatrical exposure. That’s exactly why Foil , a 2023 buddy sci-fi comedy directed by Zach Green and co-written with Devin O'Rourke, needed a release strategy built for streaming discovery rather than box-office dependency. When Foil  moved from its premiere at Dances With Films Festival (June 30, 2023) into its VOD

Using one week of organic content to reenter a necessary conversation Every portfolio addition doesn’t come from a campaign that set records or hit explosive growth. Sometimes it comes from a film that stayed with you. This documentary was one of them. Its presence in GDE’s catalog wasn’t just archival — it was cultural. And for National Women’s Equality Day, it felt necessary to invite it back into the conversation, not as nostalgia, but as continuity. This Changes Everythin

If you’ve ever tried to market an indie film, you know the vibe... 🤣 Tiny timeline. Not-tiny expectations. And a budget that… let’s just say is not Marvel-sized. That was the setup for Love Reconsidered   — a mid-budget romantic dramedy from Good Deed Entertainment targeting both streaming and regional theatrical audiences. The brief: create a digital campaign that actually moved the needle on awareness, ticket sales, and streams without lighting cash on fire. Here’s what I