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CIMINELLO'S LANDSCAPING / CASE STUDY
Ciminello’s Website
BACK TO A MARKETING DEPARTMENT OF ONE
Building a Digital Experience That Reflects 40 Years of Craftsmanship
A modern, conversion-focused website designed to showcase Ciminello's craftsmanship, strengthen brand credibility, improve local search visibility, and guide homeowners from inspiration to consultation.
CLIENT
Ciminello's Landscaping
ROLE
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Website Strategy UX
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Content Strategy SEO
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Copywriting
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Project Management
DELIVERABLES
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Website Architecture
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Case Studies
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Service Pages
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SEO
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Copywriting
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Lead Capture
INDUSTRY
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Landscaping
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Outdoor Living
OBJECTIVE
Create a premium digital experience that reflects the quality of Ciminello's work while increasing organic visibility and generating qualified leads.
THE CHALLENGE
A Great Company Deserved a Better Digital Experience
For over 40 years, Ciminello's Landscaping had built an exceptional reputation through craftsmanship and customer relationships. However, their website no longer reflected the quality of their work or the premium experience homeowners received.
The opportunity wasn't simply to redesign a website—it was to create a digital experience that inspired confidence, educated prospective clients, and supported long-term business growth.
Challenges
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Outdated website that no longer reflected the brand
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Limited local SEO visibility
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Inconsistent messaging across service pages
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Difficult navigation and user experience
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Few opportunities to convert visitors into qualified leads
THE APPROACH
Designing a Website That Works as Hard as the Business
Rather than creating a brochure website, I developed a strategic marketing platform designed to educate homeowners, showcase craftsmanship, improve search visibility, and encourage consultations.
The website was built around the customer's journey—from discovering the company through Google Search to exploring completed projects and ultimately requesting a consultation.
Key Priorities
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Premium visual storytelling
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Clear service architecture
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Local SEO optimization
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Conversion-focused user experience
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Project-first content strategy
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Long-term scalability
My Role
Strategy
& Planning
SEO
Website
Strategy
Lead Generation Planning
Copywriting
Analytics Optimization
Website Strategy
Research & Strategy
Development
Design & UX
Launch & Optimized
Content & SEO
WEBSITE HIGHLIGHTS
STRONG FIRST IMPRESSION
A bold, visual homepage that immediately communicates quality and expertise.
USER-FOCUSED NAVIGATION
Clear navigation and service pages help visitors easily find what they need.
PROJECT SHOWCASE
High-quality imagery and project pages bulled trust and inspire confidence.
LEAD GENERATION
Integrated consultation forms and strategic calls-to-action throughout the website.
WEBSITE DELIVERABLES
✔ Custom Website Design
✔ Mobile Response Design
✔ SEO Optimization
✔ Service & Project Pages
✔ Copywriting
✔ Lead Capture Form
✔ Google Analytics Setup
✔ Ongoing Optimization
VISUAL GALLERY
THE IMPACT