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CIMINELLO'S LANDSCAPING / PAID SOCIAL CASE STUDY

Turning a Modest Ad Budget Into Meaningful Reach

A Meta advertising strategy that expanded local visibility, amplified high-performing content, and strengthened engagement with Central Ohio homeowners.

I developed and managed a paid social strategy for Ciminello’s Landscaping designed to increase brand awareness and connect the company with homeowners across its Central Ohio service area. With $1.19K in ad spend over 60 days, the campaign supported significant growth in content views, audience reach, and engagement.

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CLIENT

Ciminello's Landscaping

INDUSTRY

  • Landscaping

  • Outdoor Living

ROLE

  • Paid Social Strategy

  • Campaign Management

  • Creative Direction

  • Audience Targeting

  • Performance Optimization

DELIVERABLES

  • Campaign Strategy

  • Meta Ads

  • Audience Development

  • Creative Testing

  • Performance Reporting

GOALS

Increase local brand awareness and engagement among Central Ohio homeowners

THE CHALLENGE 

Building Awareness in a High-Consideration Market

Custom landscaping and outdoor living projects require significant homeowner trust and investment. Ciminello’s needed a paid social strategy that could consistently place its work in front of relevant Central Ohio audiences while making an efficient use of a limited advertising budget.

  • The campaign needed to:

  • Increase awareness in priority service areas

  • Showcase the quality and scale of completed projects

  • Reach homeowners likely to consider outdoor-living improvements

  • Turn existing content into effective paid creative

  • Build engagement and familiarity over time

THE APPROACH

Paid Media Built Around Proven Content

Rather than treating paid advertising as a separate content stream, I connected it to Ciminello’s broader social media system. Strong project imagery, transformation videos, educational content, and company storytelling became the foundation for the campaigns.

My approach included:

  • Selecting organic content with strong paid-media potential

  • Developing campaigns around awareness and engagement goals

  • Targeting homeowners within Ciminello’s Central Ohio market

  • Monitoring performance and reallocating spend toward stronger content

  • Refreshing campaign creative to reduce audience fatigue

  • Using performance data to inform future content decisions

MY ROLE

Paid Media Strategy

Community Engagement

Content

Creation

Budget Management

Audience Targeting

Analytics & Optimization

Campaign System

Research & Goals

Campaign Launch

Audience Development

Performance Monitoring

Creative Selection

Analyze & Optimize

THE RESULTS

$1.19K

Total Meta Ad Spend

87,538
Content Views

Up 562.8% compared with the previous period

26,690 Viewers Reached

Up 500.3% compared with the previous period

18,450 Post Engagements

Up 100% compared with the previous period

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