Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
CIMINELLO'S LANDSCAPING / CASE STUDY
Social Media Growth System
A content strategy that showcases craftsmanship, builds trust, and turns followers into customers.
I developed a comprehensive social media system for Ciminello's Landscaping that increases brand awareness, builds credibility through storytelling, and generates consistent engagement across platforms.
CLIENT
Ciminello's Landscaping
INDUSTRY
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Landscaping
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Outdoor Living
ROLE
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Social Media Strategy
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Content Creation
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Community Engagement
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Project Management
DELIVERABLES
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Content Strategy
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Reels
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Photography
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Community Content
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Engagement Management
GOALS
Increase brand awareness, build trust, drive engagement, and generate qualified leads.
THE CHALLENGE
Standing Out in a Competitive Outdoor Living Market
Ciminello's needed a social media presence that reflected the quality of their work, educated homeowners, and built a stronger connection with the community.
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Inconsistent posting and messaging
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Limited engagement and community interaction
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Lack of content showcasing the full customer journey
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Need to establish trust and credibility online
THE APPROACH
A Content System Built on Strategy and Storytelling
I built a strategic content system that balances evergreen education with trending content, highlights real projects, and celebrates the community that supports Ciminello's.
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60% evergreen content that builds trust and educates
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40% trending content to increase reach and visibility
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Story-driven content that showcases real projects
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Community collaboration and local partnerships
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Consistent posting schedule and engagement strategy
MY ROLE
Strategy
& Planning
Community Engagement
Content
Creation
Social Media Management
Video
Production
Analytics & Optimization
Website Strategy
Research & Planning
Community Collaboration
Content Pillars Development
Distribution & Engagement
Content Creation
Analyze & Optimize
Content Pillars
Showcasing Our Work
Completed projects, before & afters, and design inspiration.
Education
& Tips
Landscaping tips, maintenance advice, and industry insights.
Behind the Scenes
Process videos, team highlights, and day-in-the-life content.
Community Connections
Local partnerships, restorations and events
Community Connections
Local partnerships, restorations and events
SOCIAL MEDIA DELIVERABLES
THE IMPACT