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GARDENS OF BABYLON / EDUCATIONAL CONTENT SERIES
EDUCATIONAL
Content Series
TURNING EDUCATION INTO A MARKETING ENGINE
Instead of promoting products every day, we built an educational content system that answered customer questions, solved seasonal problems, and positioned Gardens of Babylon as Nashville's trusted landscaping resource.
CLIENT
Gardens of Babylon Landscapes
INDUSTRY
Landscape Design
Garden Center
Retail
ROLE
Marketing & Customer Care Lead
TIMELINES
2020 - 2023
THE OPPORTUNITY
Customers were constantly asking the same questions.
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When should I prune?
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Why is my hydrangea dying?
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How do I prevent deer damage?
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Which plants work best?
Instead of answering these questions one customer at a time, we transformed them into evergreen educational content that continued working long after it was published.
THE CONTENT SYSTEM
Long Form Education
Seasonal YouTube videos diving deeper into landscaping topics and plant care.
Short Form Education
Instagram Reels answering quick customer questions while reaching new audiences organically.
Evergreen Resource
Educational content designed to generate traffic and remain valuable season after season.
Results
Followers
28K
500K+
Organic Impressions
Follower Growth
+180%
YEAR-ROUND
Evergreen Content Library
FEATURED CONTENT
Short Form Content Series (Instagram Reels)
Quick, engaging educational videos designed to increase reach while simplifying complex landscaping topics.
Long-Form Educational Video (YouTube)
Seasonal educational videos answering common landscaping and plant care questions.
CRANKED UP FILMS
MARKETING OPERTATIONS SYSTEM
Customer Question
Educational
Video
Short-Form
Reel
Social
Discussion
Website
Authority
Brand
Trust
Why This Worked
Rather than chasing trends, we focused on answering real customer questions.
✔ Every video solved a problem.
✔ Every Reel educated.
✔ Every post reinforced trust.
✔ That approach created content customers wanted to save, share, and revisit throughout the year.
• Organic Social Strategy
• Educational Marketing
• Content Strategy
• Video Production
• Short-Form Content
• Copywriting
• Community Education
• Evergreen Content