Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
GARDENS OF BABYLON / NEWSLETTER
GARDNS OF BABYLON
Newsletter
TURNING EDUCATION INTO A MARKETING ENGINE
Developed and executed recurring newsletters promoting seasonal products, events, and educational offerings to drive store traffic, strengthen customer relationships, and keep the Gardens of Babylon community engaged year-round.
CLIENT
Gardens of Babylon Landscapes
INDUSTRY
Landscape Design
Garden Center
ROLE
Marketing & Customer Care Lead
TIMELINES
2020 - 2023
THE CHALLENGE
-
Needed consistent communication beyond social media channels
-
Required a reliable way to promote workshops, events, and seasonal offerings
-
Wanted to strengthen relationships with repeat customers
-
Needed an owned marketing channel independent of social algorithms
THE STRATEGY
-
Built a recurring newsletter system highlighting seasonal products, educational content, and upcoming events
-
Promoted workshops, classes, and in-store programming through targeted email campaigns
-
Created segmented messaging that kept subscribers engaged throughout the year
-
Used newsletters to connect educational content with seasonal buying opportunities
-
Reinforced community trust through consistent communication and valuable gardening resources
Results
Subscribers Built Through In-Store Capture
2K+
5%+
Click-Through Rate on Events & Seasonal Promotions
Consistent Sell-Outs
For Workshops & Seasonal Events
Direct Communication Channel
Independent of Social Media Algorithms
NEWSLETTER
CONTENT FOCUS
-
Seasonal Products
-
Events & Workshops
-
Gardening Tips & Education
-
Local Partnerships & Markets
-
Promotions & Special Offers
-
Community Highlights
Campaign Impact
Through consistent communication, valuable educational content, and strategic promotions, the Gardens of Babylon newsletter became one of the company's strongest customer retention tools—driving repeat visits, increasing workshop attendance, promoting seasonal sales, and strengthening long-term customer relationships.
CRANKED UP FILMS