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GOOD DEED ENTERTAINMENT / Influencer + Press
Influencer + Press
Activations
TURNING TRUSTED VOICES INTO MARKETING MOMENTUM
Independent films rarely have blockbuster advertising budgets. Instead of trying to outspend larger studios, this campaign expanded reach by activating influencers, film critics, online communities, and media outlets that audiences already trusted.
CLIENT
Good Deed Entertainment
INDUSTRY
Film Distribution
ROLE
Marketing Director
OBJECTIVE
Expand campaign awareness beyond paid media by leveraging trusted creators, journalists, reviewers, and online film communities.
THE CHALLENGE
Bigger Reach. Smaller Budget
Independent film marketing requires every marketing dollar to work harder. Rather than relying entirely on paid advertising, we needed credible third-party voices to introduce the films to audiences already interested in independent cinema.
Primary Challenges
• Limited paid media budget
• Needed third-party credibility
• Build awareness before release
• Sustain conversation after launch
THE APPROACH
Build relationships before you need reach.
Instead of treating influencers and press as one-time promotional opportunities, I developed partnerships that encouraged authentic conversation around each release.
Strategy Included
• Identified creators aligned with each film's audience
• Activated genre influencers and film reviewers
• Coordinated early-access screenings and promotional assets
• Distributed trailers, clips, press kits, and social graphics
• Collaborated with LGBTQ+, horror, and independent film communities
• Supported media interviews and feature opportunities
FEATURED PARTNERS
The campaign included collaborations with creators, critics, podcasts, film communities, journalists, and entertainment outlets whose audiences naturally aligned with each release.
Featured collaborations included:
Film Review Creators
Social Media Influencers+ Creators
Independent Film Podcasts
LGBTQ+ Film Organizations
Entertainment Journalists
THE RESULTS
Credibility Created Conversation
Rather than simply increasing impressions, influencer partnerships generated meaningful discussions that continued beyond release week.
Campaign Results:
• 403K+ Combined Views
• 15.6K Total Engagements
• Expanded organic campaign reach
• Increased earned media exposure
• Extended campaign lifecycle beyond paid advertising
