Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
HUNTER MARKETING / CASE STUDY
Keep Columbus Beautiful
RECYCLING EDUCATION CAMPAIGN
Transforming Recycling Education Into Community Engagement
Keep Columbus Beautiful works to create cleaner, healthier neighborhoods through education, beautification, and community involvement. The challenge was helping residents better understand what happens after recycling leaves the curb while encouraging greater participation through engaging digital storytelling.
CLIENT
Keep Columbus Beautiful
ROLE
Marketing Manager
SERVICES
• Campaign Strategy
• Social Media
• Video Production
• Content Strategy
INDUSTRY
-
Nonprofit
-
Public Service
-
Community Education
YEAR
2025-26
THE CHALLENGE
Making Recycling Relevant
Many residents understand why recycling matters but have little understanding of how the process works after materials leave their homes. The campaign needed to simplify a complex topic, increase public interest, and educate residents using content designed for today's digital audience.
MY ROLE
Marketing Leadership
Campaign Development
Developed campaign messaging, creative direction, and content strategy aligned with client objectives.
Client Strategy
Worked directly with the client to understand campaign goals, identify audience needs, and recommend marketing approaches.
Cross-Functional Collaboration
Coordinated with designers, videographers, content creators, and stakeholders to bring campaign concepts to life.
Social Media Strategy
Planned content distribution and platform strategy designed to maximize awareness and engagement.
Performance Analysis
Reviewed engagement metrics and campaign performance to guide optimization.
MY APPROACH
FEATURED CONTENT
Behind the Campaign
Marketing isn't simply publishing content.
Every campaign required strategic planning, stakeholder collaboration, production coordination, creative development, review cycles, and ongoing optimization to ensure messaging remained accurate, engaging, and aligned with community objectives.
STRATEGY & PLANNING
VIDEO PRODUCTION
CONTENT CREATION
MARKETING DISCIPLINES
THE RESULTS
Increased
Community Awareness
Educational content helped make recycling processes more accessible and understandable for residents.
Strengthened Digital Engagement
Produced engaging, story-driven content designed specifically for social media audiences.
Simplified Complex Information
Translated operational recycling processes into easy-to-understand visual content.
Supported
Public
Education
Created content that encouraged greater awareness of sustainability initiatives within the Columbus community.