Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
GOOD DEED ENTERTAINMENT / FILM RELEASE GROWTH SYSTEM
Film Release
Growth System
A REPEATABLE MARKETING SYSTEM THAT DRIVES AWARENESS, ENGAGEMENT, STREAMING, AND SALES.
I built a scalable marketing framework that transformed independent film releases into data-driven campaigns designed to grow audiences, increase engagement, maximize streaming performance, and create repeatable success across every release.
Meta ADs
(Theatre focused)
Meta ADs
(Streaming focused)
YouTube Bumper ADs
(Streaming focused)
Select Theatrical Screening
Theatre Post
Streaming Post
Talent Partnership
Organic Content
(IG Feed Design)
Prime Video
PR Partnership
CLIENT
Good Deed Entertainment
INDUSTRY
Film Distribution
ROLE
Marketing Director
CAMPAIGN WINDOW
Jan – March 2024
GOAL
Maximize awareness, ticket sales, and streaming conversions across theatrical and digital distribution.
THE CHALLENGE
Limited Awareness.
Tight Release Window.
Independent films have a limited amount of time to earn audience attention before competing against larger studio releases.
The objective was to generate awareness quickly while guiding potential viewers from discovery to ticket purchase and ultimately streaming conversion.
Primary Challenges
• Limited awareness entering a competitive release window
• Required rapid audience interest leading into opening weekend
• Needed efficient media spend across multiple digital platforms
• Balanced theatrical promotion with long-term streaming objectives
THE APPROACH
Data Driven. Multi-Platform. Built for Results.
Rather than relying on a single marketing channel, I developed a full-funnel campaign that connected paid media, organic content, influencer partnerships, PR outreach, and streaming platforms into one unified experience.
Every asset served a specific role within the customer journey—from discovery through conversion.
Strategy Included
• Positioned YouTube as the primary discovery platform
• Deployed platform-native trailer edits and vertical content
• Shifted paid media toward retargeting during release week
• Activated influencer and press partnerships
• Designed streaming-first creative following theatrical release
• Optimized campaigns continuously using performance data
CAMPAIGN JOURNEY
AWARENESS
Create discovery through highly shareable content.
Channels:
-
Meta Ads
-
YouTube Trailer Ads
-
Short-Form Video
-
Organic Social
ENGAGEMENT
Build emotional investment before release.
Channels:
-
Story Sequences
-
Feed Content
-
Talent Partnerships
-
Press Interviews
-
Community Conversations
CONVERSION
Drive ticket purchases and streaming.
Channels:
-
Landing Pages
-
Ticket Links
-
Prime Video
-
Retargeting Campaign
RETENTION
Extend the campaign beyond opening weekend.
Channels:
-
Streaming Promotion
-
Email Marketing
-
Evergreen Social ContenT
-
Catalog Marketing
Meta Campaign
• 179K+ impressions
• 14,000+ link clicks
• $0.10 CPC
CAMPAIGN RESULTS
YouTube Campaign
• 289K+ impressions
• 42.4K trailer views
• $0.09 CPV
CAMPAIGN OUTCOME
REVENUE: $28,626 within the first 90 days
Revenue Documentation
Press
ADDITIONAL CONTENT
(yes, I made all the creatives)
Social Media Rollout
