Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
PEGASUS BUILERS / CONTENT SERIES
CONTENT SERIES
Downtown Restoration
Preserving local stories. Celebrating the people behind them.
A community-focused content series highlighting local businesses, historic buildings, restoration projects, and the people shaping their hometowns. Through original interviews, photography, and short-form video, the initiative brings community stories to life while strengthening authentic connections between Pegasus Builders and the places it serves.
CLIENT
Pegasus Builders
MY ROLE
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Content Strategy
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Video Production,
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Interviews
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Photography
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Editing
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Social Media Management
DELIVERABLES
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Community Video Series
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Reels
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Interviews
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Photography
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Social Content
INDUSTRY
Construction, Restoration & Community Storytelling
CAMPAIGN OBJECTIVE
Celebrate local businesses and historic places while building community awareness and meaningful brand connections
THE CHALLENGE
Every community has a story. Not every story gets told.
Small businesses, historic buildings, and familiar community landmarks carry generations of stories that often go undocumented.
The opportunity was to create engaging content that would celebrate these places, introduce audiences to the people behind them, and connect Pegasus Builders with the community beyond traditional construction marketing.
Objectives
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Highlight local businesses and historic places
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Preserve and share meaningful community stories
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Build authentic relationships with local audiences
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Create entertaining and educational video content
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Strengthen brand awareness through community involvement
THE APPROACH
Putting the community at the center of the story.
Rather than making Pegasus Builders the focus of every video, the strategy places local business owners, community members, and historic landmarks in the spotlight.
Through conversations, on-location filming, and documentary-style editing, each feature gives audiences a closer look at the places and people shaping their communities.
Strategy
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Identify meaningful local stories and locations
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Collaborate with business owners and community members
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Capture authentic interviews and supporting footage
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Produce short-form, social-first video features
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Encourage community conversations and sharing
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Build a recurring series with long-term storytelling potential
MY APPROACH
DISCOVER
Research businesses, landmarks, and meaningful local stories.
CONNECT
Coordinate interviews and build relationships with participants.
CAPTURE ON SITE
Film interviews, locations, activities, and supporting footage.
EDIT & PUBLISH
Create engaging, platform-native videos and share each story.
ENGAGE
Encourage conversations, community sharing, and collaboration.
Content Series Framework
THE RESULTS
165,975 Combined Views
Across 28 videos
17,969 Engagements
Combined Meta totals
144 New Followers
Sum of per-video follows
587 Comments
Community conversations
KEY TAKEAWAY
This initiative demonstrates my ability to identify meaningful stories, coordinate community collaborations, and independently produce engaging video content that connects brands with real people.
By putting local businesses, historic landmarks, and community voices at the center of the narrative, the series creates opportunities for authentic engagement while building a lasting library of original content.