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PEGASUS BUILERS / CONTENT SERIES
CONTENT SERIES
Boathouse Extension
Telling the story of craftsmanship—one phase at a time.
A multi-part content series documenting the transformation of a custom waterfront boathouse through every stage of construction. Designed to build anticipation, showcase craftsmanship, and create a library of evergreen marketing assets across social media and digital platforms.
CLIENT
Pegasus Builders
MY ROLE
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Content Strategy
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Video Production
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Photography
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Editing
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Social Media Management
DELIVERABLES
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Content Series
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Reels
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Photography
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Captions
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Storytelling
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Community Engagement
INDUSTRY
Residential Construction & Restoration
CAMPAIGN OBJECTIVE
Showcase craftsmanship, build brand awareness, and keep the community engaged throughout the construction journey.
THE CHALLENGE
Construction is complex. Attention is short.
Most people only see the finished project. They rarely experience the planning, craftsmanship, and countless decisions that happen along the way.
The opportunity was to transform a long construction timeline into an engaging story that kept people coming back for the next chapter.
Objectives
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Make construction engaging and easy to follow
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Build trust through transparency
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Highlight craftsmanship at every phase
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Keep audiences engaged throughout the project
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Transform one build into a long-term marketing asset
THE APPROACH
A story-driven content series that builds anticipation.
Rather than waiting for the final reveal, every major milestone became an opportunity to educate, entertain, and inspire.
Each episode documented another chapter of the project, from demolition to completion, creating momentum while reinforcing Pegasus Builders' commitment to quality craftsmanship.
Strategy
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Document every major phase of construction
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Showcase the people behind the work
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Highlight craftsmanship through cinematic visuals
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Encourage community interaction throughout the build
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Create evergreen content that continues generating value
MY APPROACH
PLAN & STRATEGIZE
Identify milestones, story opportunities, and production schedule.
CAPTURE ON-SITE
Photography, drone footage, interviews, and construction progress.
EDITING + PUBLISHING
Transform project into narrative-driven content and release episodes strategically.
ENGAGE
Respond to conversations and invite followers into process.
OPTIMIZE
Refine future content using performance data.
Content Series Framework
THE RESULTS
239,022 Views
+299% Growth
519 New Followers
+749% Growth
4,281 Interactions
+386% Growth
33 Direct Conversations
+200% Growth
KEY TAKEAWAY
Pegasus Builders demonstrates my ability to build a marketing system from the ground up.
By combining storytelling, photography, video production, social media strategy, and community engagement, I transformed active construction projects into a scalable content engine that continues driving awareness, trust, and long-term business growth.
EXPLORE MORE PEGASUS BUILDERS
Pegasus Builders’ Website
Modern, user friendly websites designed to showcase services, build trust and generate qualified leads.
Pegasus Builders’ Branding
Developed brand identity which included logo, color palette, and visual system to reflect strength and reliability.
Pegasus Builders’ Social Media
Strategic social media management with a mix of 60% evergreen, 40% trending content to maximize reach & engagement.
Collaboration with the Community
Partnering on local projects, restoration and initiatives that gives back and strengthen community relationships.