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PEGASUS BUILERS / SEO & DISCOVERY
LOCAL SEO & DISCOVERY SYSTEMS
Helping Pegasus Builders Get Found by the Right People at the Right Time
I implemented local SEO and discovery systems that strengthened Pegasus Builders' visibility, improved search discoverability, and generated consistent, qualified inquiries from homeowners and commercial clients.
CLIENT
Pegasus Builders
MY ROLE
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Local SEO Strategy
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Google Business Profile
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Discovery Systems Setup
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Search Optimization
DELIVERABLES
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Local SEO Foundations
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Google Business
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Discovery Systems
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Lead Capture Flow
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Analytics & Reporting
INDUSTRY
Residential Construction & Restoration
CAMPAIGN OBJECTIVE
Increase local visibility and discoverability to generate qualified inquiries and support long-term business growth.
THE CHALLENGE
Limited Visibility.
Missed Opportunities.
Pegasus Builders had the craftsmanship, reputation, and portfolio to compete but potential customers weren't consistently finding the company through local search.
Without a structured discovery system, the business relied heavily on referrals and word of mouth, limiting its ability to reach homeowners actively searching for construction and restoration services.
Key Challenges
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Limited visibility in local search results
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No structured discovery system for customer inquiries
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Needed stronger Google Business Profile optimization
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Minimal local SEO foundation
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Wanted to compete more effectively within the regional construction market
THE APPROACH
Building a Local SEO Foundation Designed for Discovery
Rather than treating SEO as a checklist, I developed a comprehensive local discovery system designed to improve visibility across Google Search, Google Maps, and business directories.
The strategy focused on creating a stronger digital foundation while making it easier for homeowners to discover, trust, and contact Pegasus Builders.
Strategy Objectives
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Improve local search visibility
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Strengthen Google Business Profile presence
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Increase business discoverability
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Support lead generation
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Build scalable local search infrastructure
LOCAL SEO & DISCOVERY FRAMEWORK
Research & Keyword Discovery
Google Business Optimization
Discovery & Lead Capture
Monitor, Analyze & Improve
Scale Visibility
WHAT I IMPLEMENTED
Local SEO Strategy
Keyword Research & Targeting
Google Business Profile Optimization
On-Page SEO Improvements
Local Business Listings
Discovery & Lead Generation Systems
Search Performance Tracking
Analytics & Reporting
Monthly Optimization
Increased Search Visibility
Strengthened Pegasus Builders' presence in local Google Search results, making it easier for potential customers to discover the company.
Built a Lead Generation Foundation
Created discovery systems that support qualified customer inquiries while integrating seamlessly with the website and broader marketing efforts.
Improved Business Discovery
Optimized Google Business Profile performance to encourage more profile interactions, calls, and website visits.
Established Long-Term Growth Infrastructure
Rather than focusing on short-term rankings, the strategy built a scalable local search foundation capable of supporting continued business growth.
GOOGLE BUSINESS PROFILE PERFORMANCE
Devin Paxton was a huge help getting Pegasus Builders off the ground. He designed our website and set up our Facebook page, and really made sure everything looked professional and fit our vision. He made the whole process easy and stress-free, and his work gave us the online presence we needed to start bringing in customers right away. I’m really glad we worked with him and would recommend him to anyone starting a business.
Damon Barnett | CEO of Pegasus Builders
FEATURED CAMPAIGNS
Pegasus Builders’ Social Media
Strategic social media management with a mix of 60% evergreen, 40% trending content to maximize reach & engagement.
Content Series: Boathouse Extension
A dedicated content series showcasing boathouse extension, design ideas and transformation project.
Collaboration with the Community
Partnering on local projects, restoration and initiatives that gives back and strengthen community relationships.