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PEGASUS BUILERS / SOCIAL MEDIA
SOCIAL MEDIA
TRANSFORMAION
From Zero Presence to a Recognizable Local Brand
I built Pegasus Builders' social media presence from the ground up by developing a content strategy rooted in project storytelling, transparency, education, and community engagement—creating a digital presence that builds trust and supports long-term business growth.
CLIENT
Pegasus Builders
MY ROLE
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Marketing Strategy
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Content Production
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Photography
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Videography + Editing
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Social Media Management
DELIVERABLES
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Content Strateg
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Reels
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Photography
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Community Campaigns
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Performance Analytics
INDUSTRY
Residential Construction & Restoration
CAMPAIGN OBJECTIVE
Build a recognizable construction brand that educates homeowners, earns trust, and creates long-term business growth.
PROJECT HIGHLIGHTS
Content That Builds Community
MY APPROACH
RESEARCH + STORYTELLING
Research the project + story and turn into engaging narratives.
CAPTURE + EDITING
Photography, drone footage, video, interviews and edit into social media posts.
PUBLISH
Distribute across Meta using native-first content.
ENGAGE
Build conversations around projects and local businesses.
OPTIMIZE
Refine future content using performance data.
Content Strategy Framework
THE RESULTS
239,022 Views
+299% Growth
519 New Followers
+749% Growth
4,281 Interactions
+386% Growth
33 Direct Conversations
+200% Growth
KEY TAKEAWAY
Pegasus Builders demonstrates my ability to build a marketing system from the ground up.
By combining storytelling, photography, video production, social media strategy, and community engagement, I transformed active construction projects into a scalable content engine that continues driving awareness, trust, and long-term business growth.
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