Currently open to full-time roles in brand, marketing & social 🌿 let’s connect
WILLARD VARSITY CLUB | ST. PATRICK'S DAY CAMPAIGN
ST. PATRICK'S DAY CAMPAIGN
TURNING A HOLIDAY INTO A COMMUNITY-WIDE CELEBRATION
St. Patrick's Day is one of Varsity Club's biggest opportunities to drive foot traffic, but standing out during a crowded holiday weekend required more than a few social posts. I developed a multi-channel campaign that combined giveaways, exclusive merchandise, food specials, partnerships, and event coverage to maximize awareness before, during, and after the celebration.
CLIENT
Willard Varsity Club
INDUSTRY
Hospitality
ROLE
Social Media Manager
FOCUS
Seasonal Campaigns
Organic & Paid Social
Community Engagement
TIMELINE
2025 SPRING
Standing Out During One of the Year's Busiest Holidays
THE CHALLENGE
St. Patrick's Day creates significant competition for attention. The campaign needed to generate excitement before the event, encourage participation during the celebration, and position Varsity Club as one of the community's go-to destinations for the holiday.
-
Needed to increase attendance during a highly competitive holiday weekend
-
Required promotion across multiple offers, specials, and experiences
-
Wanted to build anticipation before event day
-
Needed a campaign that connected merchandise, food, giveaways, and entertainment
-
Required consistent messaging across every customer touchpoint
MY APPROACH
Building a Fully Integrated Holiday Campaign
Rather than promoting individual offers, I created one unified campaign where every asset reinforced the others—building excitement before the event while encouraging engagement throughout the weekend.
-
Designed promotional graphics highlighting giveaways and limited-edition merchandise
-
Produced engaging Reels showcasing food specials, event preparations, and customer experiences
-
Supported the campaign with organic content and paid promotion to expand local reach
-
Partnered with local businesses to strengthen community participation
-
Maintained campaign momentum through event-day coverage and post-event content
Results Snapshot
FEATURED CONTENT
Giveaway Campaign
A promotional giveaway designed to increase reach, comments, shares, and community participation leading into the event.
Limited Edition Merchandise
Exclusive St. Patrick's Day apparel promoted through branded graphics and social campaigns.
Food & Beverage Promotion
Short-form video content highlighting seasonal menu specials and encouraging in-person visits.
Event Promotion
Real-time content documenting the celebration and extending engagement beyond the event itself.
CRANKED UP FILMS
Similar Campaigns
