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WILLARD VARSITY CLUB | WEEKLY EVENTS

WEEKLY EVENTS

CREATIING WEEKLY REASONS FOR THE COMMUNITY TO COME BACK

Growing a hometown restaurant isn't just about big events—it's about giving customers a reason to return every week. I developed recurring promotional campaigns that transformed weekly programming into anticipated community experiences through consistent social content, event promotion, and audience engagement.

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CLIENT

Willard Varsity Club

INDUSTRY

Hospitality

ROLE

Social Media Manager

FOCUS

Weekly Programming
Community Engagement
Organic Social

TIMELINE

Ongoing Campaign

Turning Weekly Programming Into Weekly Habits

THE CHALLENGE 

Special events naturally generate excitement, but recurring weekly events require consistent promotion to remain relevant. The challenge was building awareness that encouraged customers to make Varsity Club part of their weekly routine.

  • Needed consistent foot traffic beyond weekends

  • Required awareness for recurring weekly programming

  • Wanted customers to associate Varsity Club with dependable entertainment

  • Needed fresh content promoting the same events every week

  • Required a repeatable promotional system that could scale throughout the year

MY APPROACH 

Building a Repeatable Weekly Marketing Rhythm

Instead of promoting each event individually, I created a structured content system that built anticipation, highlighted the experience, and maintained visibility every week.

  • Promoted recurring events including Bingo, Name That Tune, and themed weekly programming

  • Produced engaging Reels showcasing the atmosphere and customer experience

  • Created promotional graphics and reminder posts supporting each week's schedule

  • Maintained a consistent publishing rhythm that kept events top-of-mind

  • Reinforced Varsity Club as a dependable community gathering place

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FEATURED CONTENT

Event Promotion Reels

Short-form videos introducing upcoming weekly events while generating excitement and awareness.

Live Event Coverage

Captured the atmosphere, guests, and entertainment during each event to encourage future attendance.

Reminder Content

Recurring graphics and posts helping customers remember weekly programming and event schedules.

Community Storytelling

People-first content highlighting the fun, friendships, and experiences that made customers want to return.

CRANKED UP FILMS

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