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Most people think film marketing is about posting trailers and hoping the algorithm is kind. It isn’t. Film marketing is systems, timing, audience psychology, platform behavior, and relentless execution — often across multiple titles, budgets, and release windows at the same time. In 2024, I served as Director of Marketing for Good Deed Entertainment and Cranked Up Films , overseeing 20+ simultaneous film campaigns across theatrical, VOD, and AVOD distribution. My role wasn’

If you told most marketers in 2025 that a semi-explicit queer hockey romance from a Canadian streamer would out-spin the biggest TV rollouts of the year , they’d laugh and then ask you which stunt agency you hired. No stunt agency. No seven-figure paid media campaign. No billboard blitz. Just strategy, platforms that reward emotion and community, and an audience that became the campaign. But that’s exactly how Heated Rivalry , the TV adaptation of Rachel Reid’s bestselling r