How Entertainment Marketing Actually Works: Inside 20+ Film Campaigns

Most people think film marketing is about posting trailers and hoping the algorithm is kind.

It isn’t.

Film marketing is systems, timing, audience psychology, platform behavior, and relentless execution — often across multiple titles, budgets, and release windows at the same time.

In 2024, I served as Director of Marketing for Good Deed Entertainment and Cranked Up Films, overseeing 20+ simultaneous film campaigns across theatrical, VOD, and AVOD distribution. My role wasn’t to “make content.” It was to build, manage, and optimize end-to-end marketing strategies that moved audiences from awareness to conversion — while protecting and strengthening the studio’s brand.

That meant:

• Launching films across platforms like Tubi, Pluto TV, Prime Video, Freevee, Apple TV, and YouTube

• Designing paid and organic campaigns tailored to platform behavior

• Leveraging cast talent as owned distribution channels

• Managing influencer activations, press moments, and re-release strategies

• Driving measurable performance — not vanity metrics

During that period:

• Instagram reach increased 230%

• Content interactions grew more than 3,150%

• Streaming views scaled across multiple titles through audience-targeted paid campaigns

• Films generated measurable results across AVOD, EST, and VOD models

Before Me

With me

This page is not a highlight reel.

It is a breakdown of how entertainment marketing actually works when you are responsible for outcomes — not opinions.

Below, I unpack the strategies behind select campaigns: theatrical releases, AVOD migrations, documentary marketing, cast-driven distribution, influencer-led audience growth, and brand-safe reintroductions of older titles. Each example reflects a different constraint, audience, and platform reality — and the decisions required to make those campaigns perform.

If you are looking for surface-level social media tips, this isn’t that.

If you want to understand how film campaigns are built, scaled, and sustained in real conditions — this is the work.

The following campaigns are grouped by strategy, not chronology — because successful marketing isn’t about when you post, it’s about why and where.