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Prepared for Kinsale Golf & Fitness Club

A BRAND EXPERIENCE AS ALIVE AS THE CLUB ITSELF.

If selected as Kinsale’s Director of Marketing & Brand Experience, I would connect the club’s people, programming and everyday moments through one cohesive system.

CONTENT BUILT AROUND BELONING.

Recurring formats would make Kinsale’s people, expertise and member experiences recognizable throughout the year.

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The Weekend at Kinsale

A weekly preview of golf, dining, fitness and family experiences.

Purpose: Build weekly anticipation

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Meet Kinsale

Showcasing the employees and professionals who bring the club to life.

Purpose: Humanize the club

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Inside the Experience

Preparation, details and behind-the-scenes moments members rarely see.

Purpose: Show what participation feels like

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Growing Up at Kinsale

Kids Club, aquatics, junior golf and the traditions families build together.

Purpose: Highlight multigenerational belonging

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Two Clubs, One Membership

Connected experiences across Kinsale and Scioto Reserve.

Purpose: Connect Kinsale and Scioto Reserve

Prepared for Kinsale Golf & Fitness Club

A Summer of Stories

KINSALE KIDS KAMP:

Kinsale’s 2026 program was already rich with story. I would turn it into a season-long campaign that builds confidence with parents, excitement with children and anticipation for the following year.

10 weeks. 5 themes. One summer.

One program becomes an entire content ecosystem.

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CAMPAIGN ROLLOUT

PHASE

PHASE

Build anticipation

DELIVERABLES

Launch video, theme previews, meet-the-counselors content and registration countdown

Help parents plan

Landing page, FAQs, packing checklist, daily schedule graphics and deadline reminders

Bring Kamp to life

Weekly Reels, daily Stories, activities, camper creations and staff moments

Connect departments

Kids Club, Aquatics, Membership and communications working from one calendar

Recurring content created from the daily themes

M

Adventure Mondays

Reveal + recap

Mythical creatures, pirates, space and exploration

T

Creative Tuesdays

Time-lapse

Art, music, dance, dress-up and camper creations

W

Water Wednesdays

Weekly reel

Games, movement, teamwork and poolside energy

T

Cooking Thursdays

Recipe card

Recipes, hands-on learning and take-home creations

F

Fun Fridays

Highlight film

Team challenges and favorite moments of the week

Cross-functional leadership

ONE CALENDAR. ONE VOICE. ONE MEMBER EXPERIENCE. 

I would work across departments to surface the stories worth telling, organize deadlines and adapt each idea across social, email, web, print and the physical club.

GOLF

FOOD & BEVERAGE

FITNESS

AQUATICS

CONNECTED 
BRAND 
EXPERIENCE

KIDS CLUB

MEMBERSHIP

MAKE KINSALE'S SENSE OF BELONGING VISIBLE.

Kinsale already has the people, experiences and traditions worth talking about. I would connect them into a brand experience that feels as alive as the club itself.

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