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ELECTRONIC EXPRESS | BLACK FRIDAY

BLACK FRIDAY
Campaign Series

Created a high-energy Black Friday campaign that combined short-form video, in-store content, and paid social to build excitement around Electronic Express' biggest sales event of the year.

CLIENT

Electronic Express

INDUSTRY

Retail Electronics

ROLE

Social Media Manager

TIMELINE

2023

THE CHALLENGE

Driving Urgency in a Highly Competitive Retail Season

Black Friday demanded content that could stop the scroll, showcase deals quickly, and encourage customers to visit stores before limited-time offers expired.

  • Needed fast, attention-grabbing creative

  • Balanced promotional messaging with engaging content

  • Maintained consistent campaign visibility across multiple platforms

THE APPROACH

Turning Promotions into Scroll-Stopping Content

Produced a series of vertical videos and campaign assets designed specifically for social platforms while supporting paid advertising and in-store promotions.

  • Created short-form promotional videos

  • Highlighted featured products and limited-time offers

  • Supported paid social campaigns with platform-native creative

  • Documented in-store Black Friday experience

VISUAL CALLOUTS

Additional Case Studies

CRANKED UP FILMS

It's difficult to overstate just how talented, driven, and valuable Devin was as a teammate and creative professional. His passion for social media content shines through in everything he creates, and his positive, collaborative attitude made him an absolute joy to work with. Devin exemplifies what it means to be a team player, and his outstanding work ethic and creativity had a direct and lasting impact on our team's success.

Devin brought a fresh, engaging energy to our social media presence at a time when we were struggling with engagement. His ability to craft compelling content, from regular posts to larger campaign strategies, was unmatched. He has a remarkable eye for detail and a unique creative instinct that sets his work apart.

What truly distinguishes Devin is his communication and collaborative spirit. Whether he was brainstorming campaign ideas, coordinating with web and marketing teams, or fine-tuning the messaging behind a giveaway or landing page, he approached each task with enthusiasm and a strong sense of ownership. His energy was contagious and often inspired those around him, myself included, to push further creatively.

Any team would be lucky to have Devin, not only for his creative expertise and social media acumen, but for his thoughtful, team-oriented approach to work. Saying goodbye to Devin was truly difficult; we lost not only a phenomenal content strategist, but also a teammate who genuinely cared about the success of those around him.

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Mitchell Gruner | Frontend Developer at Electronic Express

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