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GOOD DEED ENTERTAINMENT / FILM RELEASE GROWTH SYSTEM
Film Release
Growth System
A REPEATABLE MARKETING SYSTEM THAT DRIVES AWARENESS, ENGAGEMENT, STREAMING, AND SALES.
I built a scalable marketing framework that transformed independent film releases into data-driven campaigns designed to grow audiences, increase engagement, maximize streaming performance, and create repeatable success across every release.
CLIENT
Good Deed Entertainment
INDUSTRY
Film Distribution
ROLE
Marketing Director
PROJECTS
25+ Film Releases
THE CHALLENGE
Independent films. Major competition. Limited budgets.
Independent films compete against major studios with significantly larger marketing budgets.
The challenge wasn't simply promoting movies—it was building repeatable marketing systems capable of maximizing discovery, ticket sales, streaming performance, and long-term audience growth across an entire catalog of releases.
THE APPROACH
Build one system.
Scale it across every release.
Instead of reinventing every campaign from scratch, I developed standardized marketing frameworks that could be customized for each release while maintaining operational efficiency.
The result was stronger branding, faster campaign execution, higher audience engagement, and measurable business performance across nineteen film campaigns.
MARKETING OPERTATIONS SYSTEM
Campaign Strategy
Brand
Systems
Paid
Media
Organic
Social
Influencer Partnerships
Press
Outreach
Distribution Marketing
Performance Reporting
The Release Growth Funnel
AWARENESS
Short Form Clips + Influencer Posts + YouTube Discovery + Trailer Cutdowns
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ENGAGEMENT
Story Sequence + IG Feed Design + Talent UGC + Press Collaborations
CONVERSION
Website Landing Page + Link-in-Bio + Retargeting + Streaming Platform
RETENTION
Email + Re-release pushes + Catalog Stacking
Portfolio Metrics
GOOD DEED ENTERTAINMENT
25+
Film campaigns managed
+230%
Instagram Reach
+3150%
Content interactions
+100%
Follower Growth
+100%
Follower Growth
CRANKED UP FILMS
15+
Film campaigns managed
+4000%
Engagement
+29K%
Link Clicks
LOVE RECONSIDERED CAMPAIGN
CRANKED UP FILMS
+500%
Ticket Sales
179K
Paid Impressions
14,041
Link Clicks
7,840
CONVERSIONS
THE SYSTEM
Film Release Growth System
Creating repeatable campaign frameworks for theatrical and streaming launches.
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Love Reconsidered
Integrated campaign combining paid media, influencers, organic content and streaming conversion.
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Influencer + Press
Building credibility through actors, creators, reviewers, and media partnerships.
Brand Identity & Campaign Systems
Standardizing creative direction and campaigns across multiple releases.