a Ohio based independent studio dedicated to producing, financing and distributing quality

Good Deed Entertainment

CASE STUDY

Full-Funnel Film Marketing & Content Strategy

I played a key role in elevating Good Deed Entertainment’s digital presence by leading the development and execution of a full-funnel marketing strategy across both their main brand and genre label, Cranked Up Films. My work included designing high-impact paid social campaigns, revamping brand guidelines, and spearheading influencer partnerships to drive organic growth. I implemented automated ad strategies, crafted targeted content, and optimized community engagement resulting in triple-digit increases across reach, engagement, and conversions. Additionally, I managed marketing for 19 film releases, aligning creative, distribution, and audience engagement strategies to exceed ticket and streaming sales goals.

WHAT I DID:

+ Full-Funnel Digital Marketing Strategy
+ Paid Social Media & Automated Ad Campaigns
+ Organic Growth via Influencer & Content Strategy
+ Brand Identity Revamp Across All Platforms
+ Community Management & Engagement Strategy
+ Film Marketing Campaigns for 19 Titles
+ Lead Generation & Email Marketing
+ Grassroots & Fan-Driven Campaign Activations

THE CHALLENGE

Their social platforms lacked engagement, brand cohesion, and measurable performance. With an expanding slate of films and shifting distribution strategies, they needed someone to lead full-funnel marketing from organic growth and content creation to paid campaigns and influencer partnerships while building internal systems that could scale across titles and teams.

THE SOLUTION

I led a digital transformation across Good Deed Entertainment’s marketing operations. This included rebranding their visual identity across platforms, implementing data-informed content strategies, building automation funnels, and managing grassroots and influencer campaigns.

For each film campaign, I created custom strategies aligned with target audiences, designed creative assets, executed ad buys, and tracked performance to drive conversions across sales, streams, and audience growth.