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Case Study
GOOD DEED ENTERTAINMENT
Scaling Digital Marketing for 20+ Independent Film Releases
Role: Director of Marketing
Industry: Film Distribution / Entertainment Marketing
Scope: Digital release strategy, Organic + paid social, Email/newsletter campaigns, Influencer/grassroots marketing, Landing page/web updates, Analytics + optimization
THE PROJECT
Good Deed Entertainment was managing a growing slate of film releases across multiple platforms streaming, theatrical, and digital without a unified marketing system to support them.
THE CHALLENGE
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Each film required a new audience strategy
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Limited budgets vs studio competition
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Needed scalable marketing across multiple releases
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Required rapid campaign turnaround
MY STRATEGY
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Focus on system creation:
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Built repeatable campaign frameworks
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Created scalable social + paid release models
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Developed audience-first messaging per film
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Centralized campaign workflows
THE RESULTS
✔ Marketing campaigns launched across 19+ film releases
✔ 546K+ audience reach across campaigns
✔ +3,150% engagement growth
✔ 23,900+ link clicks
✔ 245,000+ trailer views
Before Me
After Me 😃
CAMPAIGN HIGHLIGHTS
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Always at the Carlyle
DOC RELAUNCH MARKETING CASE STUDY
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You Have No Idea
DOCUMENTARY MARKETING CASE STUDY
M
ASSETS
THE
ARKETING
BRAND IDENTITY & STYLE GUIDE
Consisting of Brand Strategy, Art Direction, Exterior Image, Tone of Voice and Social Media Direction
